At the top at the moment someone searches

Basic costs €149 per month: one campaign, keyword research, monthly optimisation and reporting. Plus is €299 per month for up to three campaigns, with competitor analysis, A/B testing of ads and a monthly report with a call. Pro is €499 per month with unlimited campaigns across Search, Display and Shopping, weekly optimisation, landing page advice and a fixed point of contact. Want more campaigns than your package covers? That is €99 per campaign per month. Your ad budget comes on top and goes entirely to Google or Microsoft.

In the configurator you slide from €250 per month. We collect that amount and spend it entirely with Google or Bing. In practice it only really gets going around €500 per month, because a campaign needs enough clicks before you can see which keywords work. What a click costs differs strongly per industry; in sectors such as legal or financial advice click prices are a lot higher than for a local service provider.

You do. If you already have an account, we link our manager account to it and get management rights. If you do not have one yet, we set one up in your name. That saves hassle if you ever stop or switch: you keep the account, the campaign history and the conversion data, and you do not have to start from scratch.

Going live can happen within a few working days. Saying something meaningful about the figures takes longer. Google's bidding strategies go into a learning period of about a week after a major change, and after that you need enough clicks and conversions before a pattern is reliable. Count on the first weeks for collecting data and on the month after that for the first real adjustments.

SEA buys you a place above the search results, as long as you pay. SEO works on your organic positions: that takes months, but it stays when you stop advertising. Many customers do both, with Ads delivering today's traffic and SEO building the foundation underneath.

Because Google's automated bidding steers on the conversions it receives. If you measure nothing, or measure the wrong signal such as a page visit instead of an enquiry, the system neatly optimises towards the wrong goal. Since March 2024 Google also wants to see a valid consent signal before you may import European conversions and remarketing lists. A basic setup costs €99 one-off; if you doubt whether your current measurement is right, we check it for €49.

Both. In the configurator you choose Search, Performance Max, Display or remarketing, or you let us decide the campaign type after the briefing. Performance Max draws reach from all Google channels at once, but gives you less insight at keyword level. If you want to see exactly which search brings in your customers, we usually start with Search and then look at whether Performance Max adds anything.

That is one of the most often missed points: the ad does its job and then someone lands on a homepage where the promise from the ad does not come back. You can add a separate landing page for €199 one-off, aimed at one action, with exactly the message from your ad on it. With the Pro package landing page advice is included as standard.