A logo that still works when it is small
You get fully developed concepts in the direction you choose, in colour, in black and white and as vector, so your brand holds up just as well on a 32-pixel favicon as on a shop sign.
From €99 excl. VAT · price shown before you order
- One developed concept with Basic, three directions with Plus
- Choice of wordmark, brand mark, monogram or combination
- Two revision rounds with Basic, unlimited revisions from Plus
Fictional design example
- Drawn from your brief
Every concept comes from what you fill in about your name, your audience and what sets you apart. No adapted template and no icon from a stock library.
- The small sizes decide the design
We test every concept as a 32-pixel favicon and in one flat colour. Whatever falls apart there does not make your selection.
- Vector for everything that has to be big
From Logo Plus you get scalable vector files. Every supplier asks for those as soon as your logo goes on vehicle lettering, a shop sign or a banner.
This is what it looks like when it is done.
This is what a developed logo concept looks like: on light and on dark, in one colour and reduced to favicon size, with the colour palette and the applications underneath.
Drawn from your brief
Every concept comes from what you fill in about your name, your audience and what sets you apart. No adapted template and no icon from a stock library.
The small sizes decide the design
We test every concept as a 32-pixel favicon and in one flat colour. Whatever falls apart there does not make your selection.
Vector for everything that has to be big
From Logo Plus you get scalable vector files. Every supplier asks for those as soon as your logo goes on vehicle lettering, a shop sign or a banner.
Seen in use right away
You judge the logo on a business card, as a social avatar and above a letterhead, with the colour codes and typefaces right next to it.
Your starting point counts
Already have a website or an old logo? Then we take colours and shapes from it, and you agree in advance whether we modernise or start blank.
Design example with fictional content. The components you choose determine the final result.
Examples of logo design
Browse possible designs and applications. Open an image to take a closer look.
Brood & Buurt: een merk in gebruik
Vormonderzoek en logotoepassingen
What can this service do for you?
Your logo will soon be on your website, under an invoice, in an email signature and maybe on the side of a van. So we draw it from scratch, in the form you choose: a wordmark, a brand mark, a monogram or a combination of icon and name. Before anything is drawn, we ask who your customer is, why someone chooses you and what the brand must not radiate.
You see every concept on a light and a dark background, in one colour and reduced to 32 pixels, because that is where a weak design falls apart first. After your choice you get the files you need, from PNG for your social channels to vector for the printer.
Everything taken care of.
- One developed concept with Basic, three directions with Plus
- Choice of wordmark, brand mark, monogram or combination
- Two revision rounds with Basic, unlimited revisions from Plus
- Every concept on a light and a dark background
- Monochrome version and a legibility test at 32 pixels
- PNG and JPG with transparent background for web and social
- Vector files (SVG, EPS, PDF) from Logo Plus
- Colour palette with hex codes and a usage rule per colour
- Heading and body typeface defined, with a system fallback
- Social media profile pictures in the right dimensions
- Applications mocked up: business card, letterhead and avatar
- Separate options: brand book, print-ready delivery, logo animation
Watch your logo take shape
You follow the whole design process. We explore several directions, sharpen the best shape and test it in the places where your customers will see it.
Start configuringFrom direction to something you can use straight away
Click through the steps and see what takes shape along the way.
First we find what suits you
Your story, audience and taste set the direction. Then we draw several shapes from a blank sheet.
Recognisable on a shopfront and as a small profile image
You receive colour, black-and-white and icon versions. The files are ready to use for web, social and print.
Several unique concept directions
Colour, black-and-white and icon versions
PNG, SVG and PDF for web and print
Advice on colour and typeface
You see in advance how the end result works
No folder full of loose images. You get a coherent design and see how it comes across at real points of contact.
Choose your packageYour project and our team. Always close by.
After you order, your project appears in your own dashboard. Follow the progress, share files, give feedback and arrange your next step there.
- Project and progress
- Feedback in one place
- Contact with your team
Demo account. Workspaces depend on the services you choose.
From your first choice to your next step.
Choose what you need
View the examples and configure your service. You see what you get and what it costs before you order.
Create together
Share your wishes and material in your dashboard. Follow the work and give feedback there.
Online and beyond
After delivery, request a change or an extra service when your business is ready.
Frequently asked questions
What does a logo cost?
Logo Basic starts at €99: one developed concept, two revision rounds and your logo as PNG and JPG, plus a black-and-white version. Logo Plus costs €249 and gives you three concepts, unlimited revisions, vector files in all formats, a colour and typeface guide and social media profile pictures. Want the full brand style in one go with brand book, business card, stationery and social templates? That is €499. In the configurator your own price updates as you choose, so you know what it will be before you commit to anything.
Why do I need vector files?
As soon as your logo has to be bigger than a screen, you get stuck with a PNG or JPG: they consist of pixels and go grainy when you blow them up. A vector file records the design as lines and shapes, so it stays sharp on a shop sign, on vehicle lettering or on a trade show banner. Saving a JPG as EPS does not solve that; then the same pixel image sits in a different wrapper. Vector files are part of the package from Logo Plus (€249).
In which formats do I get my logo?
With Logo Basic you get PNG and JPG plus a black-and-white version. From Logo Plus the vector formats are added: SVG for your website, EPS and PDF for the printer. Online you work with PNG with a transparent background, so there is no white block around your logo. A print shop works with CMYK ink instead of RGB screen colours; if you choose the print-ready delivery option (€39), we prepare that version for you.
Who owns the logo once it is finished?
After full payment you get the usage rights to the work we made specifically for you, as stated in article 13 of our terms. That is not a given in this industry: copyright legally stays with the maker as long as nothing is arranged in writing, so ask every designer about it. We may show delivered work in our portfolio, unless you tell us you would rather we did not.
Is my logo legally protected with this?
A design and a trademark registration are two separate things. The Chamber of Commerce records your trade name, but not the image of your logo. If you want to be able to hold others to account for using it, you register it as a trademark with the BOIP for the Benelux or with the EUIPO for the whole EU. Such a registration is valid for ten years and can be renewed afterwards. You file that application yourself; we deliver the design and the files you need for it.
I only have a JPG of my old logo. Is that a problem?
No, and it happens more often than you think: the previous designer only delivered a JPG, or the source file got lost over the years. Under 'What is your starting point?' choose an existing logo and upload what you still have. We redraw it, so you still end up with a scalable file. You indicate yourself whether the image has to stay recognisable or whether we may modernise it.
How many concepts do I get and how do the revisions work?
With Logo Basic we develop one concept and you have two revision rounds to steer it. With Logo Plus you see three different directions, choose one, and we refine it with unlimited revisions. You see every concept right away on light, on dark, in one colour and reduced in size, so your choice does not rest on the prettiest rendering alone.
I do not have a business name yet. Can you help?
Yes. In the configurator choose 'No, help me think' (€99): you describe what you do, for whom and what atmosphere you are looking for, and we come up with name proposals. You choose one and we develop it straight into the logo. If you already have a name, fill it in exactly as it should appear in the logo, with your slogan if you have one.
What you can check up front
- You see the price before you order and put together exactly what you need
- 14-day cooling-off period on your online order
- Pay in one go or in 3 instalments at 0%
- The platform subscription can be cancelled monthly
Ready to get started?
Configure your logo design, see the price before you order and follow the work in your dashboard.
Logo design from €99 excl. VAT