First see which way it is going
One sheet with colour, type, imagery and material, so you can approve the direction before a logo or a website is drawn. From €79.
From €79 excl. VAT · price shown before you order
- Mood board from €79 for one developed style direction
- Two style directions with comparison and advice for €149
- Colour, typography, imagery and material together on one sheet
Fictional design example
- Decide on a sheet instead of on half-finished work
On a mood board you point: this green yes, this photo no. That is easier to talk about than a sketch with hours already in it, and it saves rounds further on in the process.
- One direction or two side by side
For €79 we work out one style direction. If you are torn between two sides, for €149 you get two full concepts with a comparison and advice, and we then refine the direction you choose.
- You get the source file
Alongside a high-resolution file you receive the editable source file. Whoever works on it later, your photographer or another designer, takes the colour codes and the typefaces straight out of it.
This is what it looks like when it is done.
Below is the brand style workshop: type a business name, choose a character, a colour family and a typeface combination, and you see that style right away on a business card, stationery, a company van and a frontage. At the bottom the demo writes a brand style sheet with the hex codes and the role of each colour, and that is exactly the kind of reference a mood board sets down for your brand.
Decide on a sheet instead of on half-finished work
On a mood board you point: this green yes, this photo no. That is easier to talk about than a sketch with hours already in it, and it saves rounds further on in the process.
One direction or two side by side
For €79 we work out one style direction. If you are torn between two sides, for €149 you get two full concepts with a comparison and advice, and we then refine the direction you choose.
You get the source file
Alongside a high-resolution file you receive the editable source file. Whoever works on it later, your photographer or another designer, takes the colour codes and the typefaces straight out of it.
Also what it definitely should not become
We explicitly ask about clichés, competitors and associations you want to avoid, and that goes on the sheet. Knowing what you reject steers a design just as hard as knowing what you like.
Move on to real work
If you want to see how the style works out in practice, we make three sample posts for €99 or a sample of a web section for €99. A compact brand board with usage rules costs €149.
With brand session included
For €249 a short positioning session comes first: who your customers are, where you stand in your market and how you want to be seen. After that you get two directions and a final brand board.
Design example with fictional content. The components you choose determine the final result.
Examples of professional mood board
Browse possible designs and applications. Open an image to take a closer look.
Beeld, typografie en sfeer
Een visuele richting op tafel
What can this service do for you?
When a design does not sit right with you, it is surprisingly hard to explain why. You say it looks too busy, the designer makes it calmer, and it still is not right. A mood board brings that conversation forward.
You see on one sheet which colours we propose, which typefaces go with them, what kind of photos go in and which materials we have in mind. You point out what works and what you reject, and that takes half an hour instead of a revision round on a half-drawn logo. One direction costs €79, two directions side by side €149.
Everything taken care of.
- Mood board from €79 for one developed style direction
- Two style directions with comparison and advice for €149
- Colour, typography, imagery and material together on one sheet
- Delivery in high resolution plus the editable source file
- Hex codes and typefaces named, ready to pass on
- An explicit list of what the style should not become
- Mood board with brand session and final brand board for €249
- Three sample posts in the style for €99
- Sample of a web section for €99
- Compact brand board with usage rules for €149
Your project and our team. Always close by.
After you order, your project appears in your own dashboard. Follow the progress, share files, give feedback and arrange your next step there.
- Project and progress
- Feedback in one place
- Contact with your team
Demo account. Workspaces depend on the services you choose.
From your first choice to your next step.
Choose what you need
View the examples and configure your service. You see what you get and what it costs before you order.
Create together
Share your wishes and material in your dashboard. Follow the work and give feedback there.
Online and beyond
After delivery, request a change or an extra service when your business is ready.
Frequently asked questions
What does a mood board cost?
€79 for one developed style direction, including the source file. Two directions side by side with a comparison cost €149. If you want a short positioning session and a final brand board with it, that is €249. In the configurator you choose the package and the extras, and the amount updates as you click.
How many rounds are included?
With one direction of €79 you hear our reasoning, you pass on your comments and we process them. If you choose two directions of €149, refining the chosen direction is included in the price, so after your choice we do another pass on it.
In which file formats do I get it?
A PDF and a PNG in high resolution, plus the editable source file. The colours are listed as hex code and the typefaces are named, so you can forward it to anyone who has to do something with it.
Can I adjust it myself?
The source file is included, so whoever works with design software can go straight in. In practice adjusting is rarely needed, because you set a mood board down once and then use it as a reference. If your course really changes, you get further with a new sheet than with a half-updated old one.
What do I have to supply myself?
Tell us who your customers are, which price segment you are in and which first impression you want to make. Name three to six words that belong to your brand and examples that appeal to you. If you already have a logo, photos or earlier design work, send it along. You may also name what you want to avoid; that is just as useful to us.
What is the difference with a brand style?
A mood board sets the direction: colour, type, imagery and material. The brand style package from €249 translates that direction into real applications such as a business card, stationery and an email signature. Many customers start with the mood board of €79 and only then decide how many applications they need.
Is this also used for print?
The mood board itself is a screen file and therefore in RGB. The colours on it we later translate to CMYK for the printer, because a press makes colour with ink and your screen with light. If you choose a bright accent, we tell you right away what that will do on paper, so you are not surprised at the first print run.
Do I need this if I only want a website?
Not necessarily. If we apply a brand style you already have to your site, a mood board adds little. If you are at the start and your colours and typefaces are not set anywhere yet, a mood board of €79 prevents you from having a whole site built in a style you go off after two weeks.
What you can check up front
- You see the price before you order and put together exactly what you need
- 14-day cooling-off period on your online order
- Pay in one go or in 3 instalments at 0%
- The platform subscription can be cancelled monthly
Ready to get started?
Configure your professional mood board, see the price before you order and follow the work in your dashboard.
Professional mood board from €79 excl. VAT