A CRM that follows your process
For organisations that have already tried three packages and each time left half the fields empty.
Transparent pricing · Quick to arrange · Personal contact
- Data model on your terms: relations, objects, contracts, files or whatever counts in your trade
- Several process flows side by side, each with its own steps and statuses
- Roles and permissions down to field level, also per location or team

Fictional design example
- Fields and steps you recognise
No probability percentage behind an 'opportunity' when your team talks about an enquiry, a survey and an award. The system uses the words of your own trade.
- Permissions down to the field
In larger teams not everyone may see everything. You define per role who may open which customer, which amount and which note, and who may only read along.
- Several processes side by side
A quote process, a service contract and a tender each have their own steps. In custom work you do not have to force them into the same pipeline.
See what your customers will see.
A working example you open and click through yourself. We build your version in your own style.

Fields and steps you recognise
No probability percentage behind an 'opportunity' when your team talks about an enquiry, a survey and an award. The system uses the words of your own trade.
Permissions down to the field
In larger teams not everyone may see everything. You define per role who may open which customer, which amount and which note, and who may only read along.
Several processes side by side
A quote process, a service contract and a tender each have their own steps. In custom work you do not have to force them into the same pipeline.
It calculates along
Volume discounts, margin per product group and commission per salesperson sit in the system instead of in the head of that one colleague who has been there for fifteen years.
Built to connect
Your CRM becomes the place customer data comes from. Accounting, quotes, planning and your website fetch it there, so an address change is made once.
Design example with fictional content. The components you choose determine the final result.
Examples of fully custom crm platform
Browse possible designs and applications. Open an image to take a closer look.
Je eigen verkooppijplijn
Een CRM voor je eigen werkproces

What can this service do for you?
Most businesses are well served by an existing CRM that is set up properly and connected to the website. We have a separate service for that starting at €299. Custom work only comes into view when your process really does not fit such a package, and you notice that from the symptoms. Fields everyone fills in differently. A spreadsheet next to it that holds the real planning.
A fourteen-month sales process with five parties at the table that no standard pipeline can capture. Then we build software around your way of working. That is a longer process and it starts with a conversation in which we find out what you track, who works with it and what goes wrong now. The price follows after that, once the scope is set.
Everything taken care of.
- Data model on your terms: relations, objects, contracts, files or whatever counts in your trade
- Several process flows side by side, each with its own steps and statuses
- Roles and permissions down to field level, also per location or team
- Calculation rules for discount, margin and commission, built in and traceable
- Documents and email with the file, with version and date
- Generate quotes and order confirmations from the system
- Tasks, reminders and calendar appointments per employee
- Search and filter across everything, with saved searches
- Reporting on your own definitions, with export to Excel
- Integrations with accounting, telephony, email, calendar and your website
- Import of your current customer base, including clean-up and duplicate check
- Full log of who changed what and when
Your project and our team. Always close by.
After you order, your project appears in your own dashboard. Follow the progress, share files, give feedback and arrange your next step there.
- Project and progress
- Feedback in one place
- Contact with your team

Demo account. Workspaces depend on the services you choose.
From your first choice to your next step.
Choose what you need
View the examples and configure your service. You see what you get and what it costs before you order.
Create together
Share your wishes and material in your dashboard. Follow the work and give feedback there.
Online and beyond
After delivery, request a change or an extra service when your business is ready.
Frequently asked questions
What does a custom CRM cost?
That is only set after the scope, which is why we do not name an amount here. A process starts with an intake and a functional design, after which you get a fixed price per phase. If you are looking for something predictable and can manage with an existing package, we point you to our CRM setup from €299. That is more often the right choice than people think.
How do I know whether we need custom work?
A few signals. You keep a spreadsheet next to the CRM. Half the fields are empty. You have processes that do not fit in one pipeline. For a team under ten people with a common sales process a standard package is almost always cheaper and faster, and we simply say so in the intake if that is the case.
How long does such a process take?
Count on three to six months from the intake before your team works with it, depending on the number of processes. We deliver in phases: first the core with customers, contact persons and the most important process, then the rest. That way part of your team already works with the system while we keep building.
Can we bring our existing data along?
Yes, and that is a fixed part of the process. We fetch your current base, check for duplicates and for fields that have been used differently over the years, and present the doubtful cases to you. Usually it turns out that part of the data is better cleaned up than brought along.
Who owns the software?
You do. You get the source code, the environment runs on an account in your name and there is no licence on it. You pay for the build and for maintenance if you place that with us, and not per user per month.
What happens to our customers' data?
It sits on European servers, encrypted, with daily backups and a retention period you set yourself. We sign a data processing agreement and build in the features the privacy law requires of you, such as access, correction and removing a person from the system.
Can we expand it ourselves later or have it expanded?
Yes. We build with common technology and supply documentation, so another developer or your own IT person can continue. If you keep it with us, we work with a development budget per quarter and you discuss each round which wishes go in first.
What you can check up front
- You see the price before you order and put together exactly what you need
- 14-day cooling-off period on your online order
- Pay in one go or in 3 instalments at 0%
- The platform subscription can be cancelled monthly
Ready to get started?
Configure your fully custom CRM platform, see the price before you order and follow the work in your dashboard.