On Monday you already know what goes online on Friday
A calendar with per row a date, a channel, a topic, a format and an owner. No more making it up on the morning itself.
From €149 excl. VAT · price shown before you order
- Four to six content pillars, with example topics per pillar
- Calendar with date, time, channel, format, topic and core message per row
- Columns for status, owner and approval
Fictional design example
- You make content in blocks
The calendar puts similar items together, so you finish a series of photos or texts in one sitting. That saves getting started again every week.
- Fixed moments go in first
Launches, events, seasonal peaks and holidays we place before we fill up the calendar. What remains after that becomes standalone content.
- Every row has an owner
Next to the date and the channel it says who makes it and who approves it. If something is left behind, you see right away who it is waiting on.
This is what it looks like when it is done.
This is what such a planning looks like when it is running: the pillars, the monthly calendar per channel and the row in which you give your approval.
You make content in blocks
The calendar puts similar items together, so you finish a series of photos or texts in one sitting. That saves getting started again every week.
Fixed moments go in first
Launches, events, seasonal peaks and holidays we place before we fill up the calendar. What remains after that becomes standalone content.
Every row has an owner
Next to the date and the channel it says who makes it and who approves it. If something is left behind, you see right away who it is waiting on.
It fits the tool you already use
You get the calendar in a file you open and edit yourself. If you already work in a shared spreadsheet or on a planning board, we set it up in there.
Rather two channels filled well
If your team can only handle two channels a week, we plan two. A half-full calendar for five channels delivers less than a full one for two.
Design example with fictional content. The components you choose determine the final result.
Examples of content calendar & planning
Browse possible designs and applications. Open an image to take a closer look.
Campagneplanning voor een bakkerij
Een contentkalender in gebruik
What can this service do for you?
We start with your offer and the questions customers ask you, and turn those into four to six content pillars: the recurring topics your content keeps falling back on. Then we fill the calendar, with per row a date, a channel, a format, the topic, the core message and who makes it. The fixed moments we put in first, such as your launches, your events, the busy and quiet periods in your sector and the promotions that are already planned anyway.
You get the calendar as a file you can edit yourself, with a column for status and approval, so everyone sees what still needs to be done. If you also want it executed, we write the copy and prepare the posts in your own scheduler. Publishing only happens after you have given your approval, unless you agree that your approval of the monthly calendar is enough.
Everything taken care of.
- Four to six content pillars, with example topics per pillar
- Calendar with date, time, channel, format, topic and core message per row
- Columns for status, owner and approval
- Formats per channel: carousel, reel, static post, blog or newsletter
- Annual overview with launches, events, seasonal peaks and holiday periods
- Campaign blocks with start and end date and the posts attached to them
- Supply list per item: which image, which copy and which details you need
- Reuse schedule, so one blog also yields a carousel and a newsletter piece
- Fixed hooks per month, chosen to fit your business
- Per channel a note on length, image format and tone
- Optional: copy and captions written and prepared for approval
- Optional: design and scheduling in your own scheduler, publication after your approval
Your project and our team. Always close by.
After you order, your project appears in your own dashboard. Follow the progress, share files, give feedback and arrange your next step there.
- Project and progress
- Feedback in one place
- Contact with your team
Demo account. Workspaces depend on the services you choose.
From your first choice to your next step.
Choose what you need
View the examples and configure your service. You see what you get and what it costs before you order.
Create together
Share your wishes and material in your dashboard. Follow the work and give feedback there.
Online and beyond
After delivery, request a change or an extra service when your business is ready.
Frequently asked questions
What does a content calendar cost?
A one-off content plan costs €149. That includes your content pillars, a calendar for four weeks, the formats per channel and one feedback round. If you want a new calendar every month, that is €195 per month for up to three channels, including campaigns, hooks and monthly adjustment. Cross-media direction costs €395 per month: all channels planned, campaigns and launches included, SEO, social and email aligned, plus one strategy session per month.
Do you only make the planning or also the content itself?
Both are possible. If you only take the calendar, we ask in advance who executes it and how much that person can handle per week, so the planning stays feasible. If you leave the copy to us, that costs €149 per month for twelve texts, with €15 per text above that. Copy, design and publication together is €299 per month for twelve complete items, with €25 per extra item.
How much should I post per week?
That depends more on what you can sustain than on a target number. Three to five posts per week is a commonly heard guideline for social, but two good posts per week that you keep up for a year do more for your visibility than five posts that stop after six weeks. So we first look at who makes the content and how much time that person really has for it, and plan accordingly.
Which channels do you make the calendar for?
Instagram, LinkedIn, Facebook, TikTok, your website or blog, and email or newsletter. Per channel we define which formats go in and what length, image format and tone require there. The monthly planning includes three channels; every channel above that costs €49 per month. With cross-media direction we plan all the channels you use.
We already have a calendar in Excel. Can you build on that?
Yes. You upload your existing calendar when configuring, so we do not have to start over. We look at what did work, which columns you were missing and which topics came back too often. Then you get it back in the same form, supplemented with pillars, formats and the fixed moments.
How far ahead do you plan?
The monthly calendar is ready a month in advance, so there is time to create images and have copy checked. Campaigns and launches we plan further ahead, usually per quarter, because more is attached to them. A few slots per month we deliberately leave empty for what is going on at that moment.
Who approves the content and how does that work?
You name one contact person and a response time we can count on. When configuring you choose how strict it runs: publish only after explicit approval per item, publish as soon as you have approved the monthly calendar, or publish independently within agreements set in advance. The calendar has a status per row, so you see which items are waiting for your approval.
What if a month does not go as planned?
Then we adjust the next month. With the monthly planning we look back at what was published and what was left behind, and we move what did not get finished. If a format structurally gets stuck because it takes too much work, we take it out and replace it with something you can sustain.
What you can check up front
- You see the price before you order and put together exactly what you need
- 14-day cooling-off period on your online order
- Pay in one go or in 3 instalments at 0%
- The platform subscription can be cancelled monthly
Ready to get started?
Configure your content calendar & planning, see the price before you order and follow the work in your dashboard.
Content calendar & planning from €149 excl. VAT