Figures you can steer on

Setup costs €149 one-off: GA4 installation, basic events and one dashboard. Plus costs €79 per month and adds conversion tracking, goals and funnels, monthly reporting and advice. Pro costs €149 per month, with custom dashboards, analysis of A/B tests and a monthly call. Separate components you add in the configurator: consent manager setup €99, e-commerce tracking €199, server-side tagging €299, extra dashboard €149.

Usually nothing is going wrong and the two systems simply count differently. Google Ads attributes a conversion to a click within the attribution window and lets you choose whether you count every conversion or one per interaction. GA4 registers every event and distributes value across more touchpoints. On top of that come filters, such as internal traffic you exclude in GA4 but not in Ads. We record per number what you use it for, so you do not have to puzzle it out again every month.

That is the default setting for data retention. GA4 keeps detailed data for two months by default, and you can set that manually to fourteen months. It mainly affects the explorations: funnels, paths and custom segments. The standard reports work with aggregated figures and do stay available longer. We set that retention period correctly right away during setup.

For tracking and advertising cookies you need consent, and since March 2024 Google expects Consent Mode v2 through an approved consent manager before it processes ad and remarketing data from the EEA. If you already have a banner, we check that your tags are really blocked until someone accepts. If you do not have one yet, we set one up for €99 one-off. If you are unsure about what is there now, we first do an audit for €49.

We take that apart first. In practice we often see GA4 loading twice, through a plugin and through Tag Manager, which doubles visitor figures. Other classics are events with a custom name that is not switched on as a conversion and purchase events without value or currency. We write down what happens now, clean up what is duplicated and rebuild the rest.

Yes, with extended e-commerce tracking for €199. We then measure the whole route from product view to purchase, with revenue, quantity, discount codes and refunds that come back in GA4. We agree whether revenue counts including or excluding VAT, so your reporting matches your accounts. If you work with subscriptions or recurring orders, we record exactly when those count.

You do. We work in your GA4 property and your Tag Manager container, with our own access that you can revoke at any time. If you do not have accounts yet, we set them up under your company name and make you the owner. If you ever switch to another agency, everything simply comes along.

From Plus, advice comes with the monthly report: what we see, what we would adjust and why. With Pro we also schedule a call every month, so you can ask questions and we can look together at where your budget should go in the coming weeks. In between you can always email if a figure is not clear to you.