Thirty texts a month, all proofread

Starter costs €49 one-off and delivers ten texts with one editing round. Plus is €149 per month for up to thirty texts, written SEO-oriented and edited in your tone of voice. Pro is €299 per month for up to sixty texts, including content strategy and images with the text. In the configurator you see the total before you order.

Google judges whether a page is useful and original; who or what typed the text is not the point for that judgement. What is penalised is thin text mass-produced to influence ranking. The difference lies in what is in the text that is nowhere else: your prices, your way of working, your examples. That is why we ask for that input in the configurator before we generate anything.

Two things. First you define which sources count as the truth, and those go along as the only permitted material for facts, prices and claims. Then an editor reads every text on exactly those points. If a claim does not match the source, the text goes back or we take the claim out.

Three things you fill in in the configurator: who the content is for and what it should deliver, which topics and campaigns should come back, and which sources count as the truth. If you have a briefing, a keyword list, sample texts you like or a tone of voice guide, you upload them along. If nothing is on paper yet, you choose a tone of voice from four styles and we work from your existing site.

Yes. You indicate where the product data comes from: a product feed or export, your existing webshop, or attributes you supply later per product. We write a unique description per product based on those attributes, in the same tone as the rest of your content. For large ranges we work in batches, so you approve per round instead of per text.

That risk is real, and it arises when you only give an instruction and paste the output. That is why for €149 one-off you can have your brand voice and content templates set up: writing rules, fixed structure per content type and words you do and do not use. For €299 we go further with an extensive knowledge base and quality rules, against which we check every text. You do that setup once and it then applies to everything we produce.

You choose. The default is that everything first comes to you as a draft, which costs nothing extra. If you want fewer moments in your calendar, you approve a whole batch once a month, also without surcharge. Once we have run together for a while and the guidelines are in place, we can also publish independently within those guidelines; that costs €49 per month extra and includes publication monitoring.

Images are an option of €49 per month on top of your package, and are included in Pro as standard. You fill in which image style and which subjects fit, and where the limit lies. Think of brand colours and clear product illustrations, and of what we specifically do not make, such as photorealistic customers or recognisable faces.